My all time top web design tip to sell goods and services from your website is really simple.
Know your market, know your customers, identify their ‘pain’ and understand the barriers to making a sale.
Then design your website to address those issues.
In the last few weeks several of our customers have had telephone calls from domain name registration companies claiming that a man has tried to register a number of domain names similar to those used by our customers.
They then go on to say that the man registering the names won’t give his name and they have rung our customer to check that it not a member of their staff registering the names.
Our take on this is that it is just a sales technique to pressure our customers in to buying additional names. In fact one of our customers has purchased some more names as a result of one of these calls. However we await to see if the names actually get registered.
The companies making these calls have good looking websites with telephone numbers and address details. However when we have ‘Googled’ them they do not appear.
Our advice is that if you really feel the need to buy more names use your usual supplier, never buy names from a company that cold calls you.
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Written by: David Woodroofe and Charlotte Lamb. Directors of Create Design Studio.
