Greatest hits from the I to Eye design portfolio #3
Posted by Charlotte Lamb, designer at I to Eye
Today I am going to introduce you to one of my favourite minimalist designs, as far as websites can ever be minimalist with all those buttons…
The owners of a new business: Basingstoke Apartment Services, came to see us at I to Eye with some specific ideas about the kind of clean and simple site they really wanted. It is easy for sites with a lot of content such as photographs of properties and their interiors to become cluttered and difficult to navigate. Basingstoke Apartment Service also had lots of other information they needed to include for landlords as well as tenants and it became clear they needed something that would allow all this information to be easily read by site visitors.
The top part of the site acts as a sort of compressed navigation and corporate information banner as it neatly includes the contact numbers as well as all the navigation buttons alongside the logo.
It was important to get some photographs on the pages to relieve the intended white space and I designed a simple grid that allowed photographs of the local area to be included as well as the strapline for the company. The text for all the pages re-uses the red, grey and black theme that the company logo suggested to me when I saw it. A grey keyline helps to draw the eye down the page as well as defining the edge of the site pages. Each page is bookended by the red footer that carries the text version of all the links.
The site is now updated regularly with new properties and the design allows the company to present a corporate image unified with all their paperwork and advertising to customers.
Visit the site by clicking here.
Tags: design, Web Design, website design
