Posted by Charlotte Lamb, Designer at Create Design Studio

Our client, the owner of a clothing shop located in Odiham village in Hampshire, wanted a clean and attractive website to show off the products stocked and encourage people to visit the shop. The shop already had a colour theme from the soft blue paintwork used on the exterior as well as an attractive logo with a striking typeface and leaf motif. These elements were my starting point for the design of the site header and creating a framework for the site content: text and photographs.

Because the aim is to encourage visits to the shop itself I used some exterior shots of the store on the home page so passers-by would recognise it as well as prominently displaying the shop address and opening hours, making sure people know when to visit as well as where to visit.

The site has pages dedicated to products stocked for women, men and children and these pages have a series of small photos to illustrate the product types, these can be updated as new product photos are taken. As the nature of fashion is ever-changing it was important to allow the site photos to be updated regularly as styles change.

To visit the site click here.

I to Eye take the effort out of planning, designing and building your website, enabling your business to get on with making money. If you would like to talk to Create Design Studio about your website project call 01962 737989 or contact us.

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Many presenters make the mistake of believing that their PowerPoint is their presentation.

The truth is that people buy from people and not from PowerPoint presentations, this holds true if you are selling a product, service or ideas to colleagues.

A strange thing for PowerPoint presentation designers to say you may think, surely we should be encouraging presenters to have bigger and more flashy presentations.

A PowerPoint presentation should be used as an aid to support a presenter not as a presentation.

So why use PowerPoint?

Used correctly PowerPoint will help a presenter communicate information and ideas, it is brilliant at explaining figures and trends, as well as focusing attention and giving emphasis to topics and points.

Include still photographs of products, facilities or offices, but be careful how you use video. Don’t use it as a substitute presenter. 

If your pitch is your PowerPoint

Then do your audience a favour and just email them your slides, the out come will be the same.

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