How colour can affect your audience
There is a theory that colour can have an effect on how we behave and affect our mood. Red is associated with danger, or excitement, and is supposed to raise our heart-rate. There are also those who believe this effect can be harnessed by sports-people who wear red to compete, think of Michael Schumacher in his red Ferrari, and the Chinese athletes wearing red vests at the Olympics.
It’s not just in sport that this effect may be at work, the colours used by companies in their logo, their brochure and on their website can be used to help reinforce their company’s personality to their customers.
Opposite to red is the calming presence of blue, and energising shades of green are supposed to remind us of the natural world. Yellow is warm and optimistic and reminds us of the rays of the sun in a similar way to orange, a vibrant colour with a tropical mood. Black and grey are sophisticated and often used with technological implications.
Because we may associate these colours with certain moods sub-consciously it can be useful to carefully consider the colours you use on the materials you use for your business. It may be better to use red prominently on your PowerPoint slides if you happen to sell safety equipment than if you run a health spa, in which case perhaps blue or green might be wise.
If you want to create the right impression with any of your marketing materials then call I to Eye on 01962 737989 and we’ll make sure they get your message across to your customers.
