One of the processes Google uses to position your website on its results pages is to count the number of incoming links from other websites into yours.

Rightly or wrongly Google assumes that if other website owners have taken the trouble to place a link from their website to yours, your website must be of interest. The more incoming links, the greater the interest, thus the more important your site becomes.

To maximise this effect, it is a good idea if you can encourage linking site owners to use your keywords or search phrases in the anchor text (the words you click on to activate the link) on their sites.

For example rather than using ‘Click Here’ in a link to the I to Eye website, it would be better for us if the anchor text was ‘website design’ or ‘powerpoint presentation designers’ and the links went to a specific page rather than just the home page.

Recipical links, that is when a site owner links to your site for a return link to their’s, don’t help your search engine ranking. Google assumes, that rather than based on the interest of the sites’ content, both site owners have enter an agreement to add the links.

However if they help generate additional traffic then they should be encouraged.

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Posted by Charlotte Lamb

Whenever you send your customers an email, a letter or even an invoice there is a chance to tell them more about what your company can do for them. Use all the communications that you send to inform your customers and give them opportunities to come back to you to do business again.

Your business card has two sides so why not use the other side (you know, the one that is usually blank) to tell your customers an interesting fact or give them details about what you actually do. It will help them to remember you better if you only have a few minutes to talk to them at a networking event too.

Stick information about yourself or your services in a panel on your letters and your invoices, you can tell them about a complimentry service to the one they were originally interested in. Always give them a way to contact you direct if they want to know more.

The home page of your website can also act as a virtual ‘shop window’ for you to show off your services, provide information and place testimonials from satisfied customers. You can rotate your products and services on this page so that visitors to the site will see something new each time.

Creating opportunities to sell more to your customers only takes a bit of thought and it might win you extra business you might not otherwise get.

If you would like help in designing your stationery and making your communications more effective I to Eye can help, contact us on 01962 737989 and speak to David Woodroofe.

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