Posted by Charlotte Lamb

Whenever you send your customers an email, a letter or even an invoice there is a chance to tell them more about what your company can do for them. Use all the communications that you send to inform your customers and give them opportunities to come back to you to do business again.

Your business card has two sides so why not use the other side (you know, the one that is usually blank) to tell your customers an interesting fact or give them details about what you actually do. It will help them to remember you better if you only have a few minutes to talk to them at a networking event too.

Stick information about yourself or your services in a panel on your letters and your invoices, you can tell them about a complimentry service to the one they were originally interested in. Always give them a way to contact you direct if they want to know more.

The home page of your website can also act as a virtual ‘shop window’ for you to show off your services, provide information and place testimonials from satisfied customers. You can rotate your products and services on this page so that visitors to the site will see something new each time.

Creating opportunities to sell more to your customers only takes a bit of thought and it might win you extra business you might not otherwise get.

If you would like help in designing your stationery and making your communications more effective I to Eye can help, contact us on 01962 737989 and speak to David Woodroofe.

This entry was posted on Wednesday, September 10th, 2008 at 2:25 pm and is filed under Business tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.