Postcards: low cost, low-tech marketing
Low tech and low cost does not necessarily mean low effectiveness when you are marketing your company. Postcards can be a good way to build your brand by combining image and text to present your company to potential customers and convey information about your services, location and contact details.
The postcard below was designed for a new company specialising in massage. The photo shows happy and healthy people and sets the tone for the information on the card in a positive way. The text and images together help to convey that massage can bring health benefits to anyone and this builds upon the company’s philosophy.
Well... Postcard
Even as a budget-concious start-up you can have geat photography on your marketing materials by using a photo library, the image cost less than £40 for a large version used on a pull-up banner and was used on all the marketing pieces produced. Once bought you can use the image on your website too.
You might hand out cards at events, leave them in dispensers, do a letterbox drop or post them out to contacts. By leaving a small blank space on each card you can also label or code them in batches to see what distribution method produces the best sales results.
Tonicity Group Publicity Postcard
A postcard also give you the opportunity to receive information back from your customers. Add boxes for customers to complete and you can find out how effective your marketing activities are as well as keep in touch with those who return the completed cards.
Create Design Studio have lots of online and offline marketing ideas, for businesses of all sizes. Call Create Design Studio and speak to David or Charlotte on 01962 737989.
Tags: business marketing, Company Promotion, Create Design Studio Services, design company hampshire, Graphic Design, graphic design hampshire, Marketing Materials, Promotional Materials
