There are three really important Meta Tags that will help get your website found by search engines: the Meta Page Title, Keywords and the Meta Description.

The Meta Page Title appears in the bar at the top of a browser window, in the case of Microsoft Explorer it is the text that appears immediately before the wording in the blue bar that says Microsoft Explorer. Most search engines place a lot of importance on this title when ranking web pages, so you should ensure that you have a unique title for each web page and that it contains your top search phrase for that page.

The Meta Description, is as it sounds, a description of what that particular web page is about. It is also the text that many search engines use to describe the web page in their search results. Again this is an important Tag that can help get the website found. Like the Title Tag most search engines do read these descriptions and place a lot of importance on them.

Meta Descriptions should also be written with real people in mind, as a well-written Meta Description can attract people to click on that site when faced with dozens of listings on a results page, even if it is listed towards the bottom of the page.

The Keyword Tag started life as the place to put all the phrases that you wanted your website to be found by, however many website owners found that they could out smart the search engines using them, most search engines no longer pay much attention to them. However some do use them and most will check to see if they have been included, so it is important to include them.

Keep in touch with your customers and promote your website at the same time
Any correspondence that you send from your organisation to a customer can also promote your website. Think about printing on your envelopes, having printed headed letter paper, printing your website address onto your invoices, comp slips, flyers and anything else you post out. Also have an email signature with your website address on it, these can be updated easily so you can always promote whatever you are doing online to any clients you communicate with via email. If you hand out any promotional items like pens, postcards or notepads then have these printed with your website address in addition to your logo.

Create Design Studio offer a range of new media marketing services, and we have years of experience designing and building websites and blogs, speak to our MD, David Woodroofe on 01962 737989.

Tags: Create Design Studio Services, design company hampshire, seo, website design, website design hampshire, website production, website updates, website usability, Websites

This entry was posted on Tuesday, January 12th, 2010 at 12:12 pm and is filed under Business tips, Create Design Studio Services, Website Tips, Website design and build. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.