1. Make it look like a shop
Include clear photos, descriptive text, payment method logos and a prominent link to the shopping basket.

2. Include your real-world contact details
So customers know you are real and so that they can contact you if they have a problem.

3. Describe your products carefully
Include dimensions, colour, and materials. Because customers can’t handle the actual item they rely on your description of it.

4. Review your menus
Can customers find what they want easily? Get friends or family to test drive your site to find products. How long does it take them?

5. Where will you sell to?
Selling in different regions isn’t hard to do but you need to know about the tax, VAT and paperwork rules that accompany it.

6. Language and currency options
It may be appropriate to have different options if you sell abroad.

7. Delivery and carriage
What is your average order and how much will it cost to dispatch? What happens to customer orders that get lost in transit? Can customers track their order?

8. Respond to customer enquiries quickly
It may mean having a member of staff dedicated to dealing with questions.

9. How much stock do you have?
Customers will expect prompt dispatch of their order, can you buy and store enough to satisfy their orders quickly?

10. Have a clear set of terms and conditions for the order, purchase and refund process. This is vital and could save you time and money in the long run.

If you would like to set up your own e-commerce website call Create Design Studio on 01962 737989 for a free consultation.

Useful links:
Full blog article on planning your e-commerce website
Create Design Studio webpage on website design and build

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Since every business needs to market itself to attract new business and new customers it makes sense to work out what you are going to do and when you are going to do it.

At Create Design Studio we use a calendar to organise what marketing activities we will complete each month and on what topics we will concentrate. This means that the different marketing pieces we produce are all scheduled and their content planned in advance, we cover a different subject each time so it doesn’t get boring to read or write.

We concentrate on a few specific marketing pieces: an email newsletter every 3 months, our company magazine ‘The Bulletin’ with an issue every 3 months, DL sized leaflets that can be added to invoices and letters and we update this blog weekly. We count our networking club commitments every month as part of our marketing. When added to our calendar it shows that every week and every month we do something to keep our customers aware of our services.

Try calendarising the next 6 months of your marketing activities for yourself, we think it takes the guesswork out of marketing activities, saving you time and effort in the long run.

If you would like a copy of our magazine ‘The Bulletin’ full of articles on marketing, branding and websites, please contact us.

Links:
If you would like your marketing materials re-designed, or you’d like some new ideas for marketing activities visit our Graphic Design page or call us on 01962 737989.
Blogpost: Newsletter design for Westminster Dredging Co

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