Ten top tips for e-commerce websites
1. Make it look like a shop
Include clear photos, descriptive text, payment method logos and a prominent link to the shopping basket.
2. Include your real-world contact details
So customers know you are real and so that they can contact you if they have a problem.
3. Describe your products carefully
Include dimensions, colour, and materials. Because customers can’t handle the actual item they rely on your description of it.
4. Review your menus
Can customers find what they want easily? Get friends or family to test drive your site to find products. How long does it take them?
5. Where will you sell to?
Selling in different regions isn’t hard to do but you need to know about the tax, VAT and paperwork rules that accompany it.
6. Language and currency options
It may be appropriate to have different options if you sell abroad.
7. Delivery and carriage
What is your average order and how much will it cost to dispatch? What happens to customer orders that get lost in transit? Can customers track their order?
8. Respond to customer enquiries quickly
It may mean having a member of staff dedicated to dealing with questions.
9. How much stock do you have?
Customers will expect prompt dispatch of their order, can you buy and store enough to satisfy their orders quickly?
10. Have a clear set of terms and conditions for the order, purchase and refund process. This is vital and could save you time and money in the long run.
If you would like to set up your own e-commerce website call Create Design Studio on 01962 737989 for a free consultation.
Useful links:
Full blog article on planning your e-commerce website
Create Design Studio webpage on website design and build
Tags: business marketing, Create Design Studio Services, Marketing Your Business, Web Design, website design, Websites
