We often talk about how blogs can benefit your business and your website by building up an archive of interesting articles for your customers to read, helping search engine optimisation by providing fresh content on a regular basis and showing how you are an expert in your industry.
But what if you find it more of a chore than a pleasure?
If you are part of a team try opening up the blog so that other members can also contribute to it, by sharing the load you might find that the task becomes more manageable and inspiration returns to your own blogging efforts. Your blog will also benefit from having more articles written by a diverse set of people with different perspectives and expertise.
Do a ‘blog swap’ with contacts who work in businesses complimentary to your own. Provide them with articles in return for content for your blog from them. So long as their expertise compliments the content of your blog and the services of your business it should be interesting to your blog visitors and will provide an opportunity to promote your blog with its special ‘guest writer’.
Brainstorm some fresh subject areas to write about. It may help to review your last few posts to see what you usually write about to see if you have exhausted the subject and need to find a fresh angle on your industry. Try looking through magazines, industry journals and newspapers to find new aspects of existing subjects but also to see where differences of approach or opinion exist and write about these areas too.
Use a calendar to plan your next postings, give your self time not only to research the subject but also to write the article and review it before making it live. By giving yourself a structure and a timescale writing can be less rushed and you’ll be under less pressure to deliver at the last moment.
Try asking your readers what subjects, issues or problems they would like you to write about. After all, that way you know you are writingabout exactly what your readers are interested in!
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