Part 2: building on success by adding new features to your website
If you sell a product it might benefit your website to be able to take orders online, this way your business can make sales at any time. The benefits for customers is being able to make their purchase quickly, from home, without fuss and then simply waiting for a delivery via post or courier. Convenience is the biggest benefit for customers so bear this in mind when setting up a payment system and a delivery service. Read our article on all the hidden things to consider when setting up e-commerce for your website here.
Get connected to your customers via social media
Promoting your website to people interested in what you do or what you sell can be made easier by using the many social media websites available. People who choose to follow your Twitter account or Facebook page will have a genuine interest in your business so are much more likely to buy from you when the time is right. These people can also form the basis of a referral scheme where they can put their friends in touch with your business if they think you sell something that will interest them too. Add links to your social media accounts on your website pages and link back to your website from social media websites with offers you think your followers will be interested in seeing.
One of the best ways to build confidence in your company in the eyes of visitors to your website who have not yet made a purchase from you is to ask existing customers for a testimonial. Demonstrating what you have done for other customers is a powerful way of creating trust that you will be able to deliver the level of service a new customers wants. Ask all your customers for feedback and publish the best ones on your website to show new customers what your company could do for them.
Make sure it’s mobile friendly
There are so many ways to access the internet now via smartphones, tablets and other devices that it’s becoming more important to have your website configured so it can be seen easily across multiple screen sizes. Smaller smartphone screens will have navigation and content organised differently to the full-size website to make it easier to use on the small screen. Your web developer can help you by supplying code that will allow your website to optimise which version is displayed on each device by working out it’s screen size.
Promote your website
Just like anything else you do in your business you will find your website becomes more successful if you spend time promoting it to your customers and contacts. Relying purely on word of mouth or Search Engine Optimisation to bring in scores of customers leaves you open to disappointment if it doesn’t happen. Use all the traditional methods that you use to promote your business to promote your website, add the address to your business cards, stationery, advertising, invoices, leaflets, vehicles, workwear and anything else that you hand out or show to people. Mention the address when you are networking, in meetings or if you give a presentation or speech. Spread the word in every way you can to ensure that potential customers know you exist and can find your website to give it the best chance of success for your business.
Create Design Studio provide graphic design and website services, we also set up blogs and make great PowerPoint presentations. If you’d like us to help you with your next project please call David on 01420 549637.