Blogging has soared in popularity, we often get asked ‘Why should I start a blog?’ here are just a few reasons why we think blogging is worth considering.
Blogs are websites that you can update yourself by writing your own articles. You write the articles and build up a collection that can be read and searched by site visitors. Visitors can post comments back and ask questions, so a blog is a truly interactive website. Blog articles also give you marketing opportunities to push out links to the blog from social networking and business networking websites. Regular blog posts give opportunities to keep in regular contact with customers and contacts as well as contributing to that organisation’s branding as experts in their field.
The software is free and it automatically archives past articles (or ‘posts’.) It functions like a content managed website so you can have real depth of content and amend your articles or add to them when you like. This can be really useful for companies with technical information or ranges of products to write about and can be used to publicise company news and events.
Blogs are great if you are an expert because you can build up a comprehensive collection of your knowledge online, share it with others and get feedback or share ideas with your readers. You may have picked up ideas, expertise and ways of working that you could share with others. They might be outside your company or they could be your employees, or they could be customers who want to know that you are an expert before they buy.
Blogs have several advantages over a traditional website but if you already have an HTML website you can have a blog that runs alongside your HTML website. This is done by installing the blogging software onto the web-server where the HTML website is hosted. The advantage of this method is that the blog will share the same domain as the website making it easier to promote the blog as part of the main website and making a more cohesive online presence.
This blogpost is an exerpt from the first Create Design Studio book on creating websites. If you would like to read more visit our website at: www.iwanttobeawebdesigner.com and download a chapter from the book FREE!
Create Design Studio provide graphic design and website services, we also set up blogs and make great PowerPoint presentations. If you’d like us to help you with your next project please call David on 01420 549637.
