We often talk about how blogs can benefit your business and your website by building up an archive of interesting articles for your customers to read, helping search engine optimisation by providing fresh content on a regular basis and showing how you are an expert in your industry.

But what if you find it more of a chore than a pleasure?

If you are part of a team try opening up the blog so that other members can also contribute to it, by sharing the load you might find that the task becomes more manageable and inspiration returns to your own blogging efforts. Your blog will also benefit from having more articles written by a diverse set of people with different perspectives and expertise.

Do a ‘blog swap’ with contacts who work in businesses complimentary to your own. Provide them with articles in return for content for your blog from them. So long as their expertise compliments the content of your blog and the services of your business it should be interesting to your blog visitors and will provide an opportunity to promote your blog with its special ‘guest writer’.

Brainstorm some fresh subject areas to write about. It may help to review your last few posts to see what you usually write about to see if you have exhausted the subject and need to find a fresh angle on your industry. Try looking through magazines, industry journals and newspapers to find new aspects of existing subjects but also to see where differences of approach or opinion exist and write about these areas too.

Use a calendar to plan your next postings, give your self time not only to research the subject but also to write the article and review it before making it live. By giving yourself a structure and a timescale writing can be less rushed and you’ll be under less pressure to deliver at the last moment.

Try asking your readers what subjects, issues or problems they would like you to write about. After all, that way you know you are writingabout exactly what your readers are interested in!

Want your own blog? Create Design Studio can design and build it for you and give you training on how to use the WordPress software. Call 01962 737989.

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Originally published in the Create Design Studio E-newsletter, to subscribe please click here and fill in the boxes on the left side of the page.

We completed a redesign and conversion of  the CanDoCanBe website to a WordPress blogsite for owner Karen Skidmore.

She kindly wrote the following and posted it on the Linkedin networking site, which has some 14,000,000+ users worldwide.

“David and Charlotte have just put the finishing touches to my new wordpress blogsite. For the past 3 years I have had a static website and a typepad blog working together fairly effectively. But this year I was determined to put everything under one roof and utilise the fantastic blog platform WordPress.org.

Charlotte, the creative director, has yet again, come up with a great new design. Simple, “shiny” and exactly what I wanted. And David has done a grand job of getting the site working, again exactly as I wanted it.

David’s knowledge of wordpress has grown significantly over the past couple of years and I would highly recommend you get in touch if you are looking for a flexible and creative website.”

As a result we have been contacted by a company in New Zealand looking for a logo design and help with a website.

If you don’t know where to begin and you want your own business blog call Create Design Studio because we can make the process easy. Get your business blog off to a flying start by calling David on 01962 737989 today.

Links:
If you are new to blogging here are some helpful hints
Why start a blog for your business?