Your website is available to customers 24/7 and it can do more than simply provide a place for people to look up your phone number, address and prices. With planning your website can influence customer perception of your company, differentiate you from the competition, encourage new customers to call you and it allows existing customers to keep in touch by creating a ‘club’ atmosphere to keep customers coming back to you.

How the design of your site affects customer perception
If your website looks as though no thought went into the design, then the impression your customers will have is that your company does not care about its image. Good design improves customer perception of your company and shows you care about your image, your company and hence your customers. It also makes it easy for your visitors to navigate website pages and access information. Look at the website from the perspective of your customer, the site visitor, don’t add bells and whistles unless they help visitors to find what they are looking for and enhance their perception of your company. Sound effects, music and animated graphics that loop endlessly can distract from your content and may annoy site visitors, prompting them to go elsewhere.

Keeping in touch with customers
When did you last update your website? If it was ages ago then not only could your site drop down the search engine rankings but also your customers may assume that you have disappeared and will be less likely to re-visit your site. Updates tell visitors you are in-demand and give customers the perception that you are good at what you do. Tell them about the great projects you are involved in, about your new services and introduce them to new staff members.

If you would like your website to be easier to update and you want to be able to do the job yourself call Create Design Studio and ask about turning your website into a WordPress Blog, it will allow you to update your site whenever you want to. We can teach you how to use the free software in around 30 minutes. Moving your existing site to a WordPress template can usually be completed in less than a week, what are you waiting for? Call 01962 737989 and ask David about WordPress today.

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In short we think that building customer confidence in your ability is made easier when you demonstrate your ability by writing about what you do and publishing it for free online using a blog.

What is a blog?
A blog is a collection of web pages that can easily be updated without the need to seek help from a web designer, programmer or use any special software.

Most blog software is free to download and easy to use and once you start writing, unlike on a normal web page, your readership can publish comments on the blog making it a truly interactive communication tool.

Why blogging will benefit your business
There are two answers, firstly it is a no cost option to keeping your website up to date. Secondly Google and the like love fresh content and a regularly updated blog, published as part of your website, will keep Google coming back for more and improve your rankings.

Your blog can also become a stream of links that you can promote using Twitter and a Facebook page for your organisation, spreading your words further than your website and blog can manage alone.

A blog will help show potential customers your abilities
Use the informative, relaxed style, of a blog to give your company a more personal and friendly online voice, than may be appropriate on your website. Build trust as you provide relevant news and views on issues that matter in your industry. You may also find your blog acts as a magnet to draw in new readers who then move on to your company website.

If you want to create an online information resource centre for your company a blog is the perfect tool
Some large companies also use blogs to encourage their employees to share information and expertise with one-another to build a shared knowledge resource. The software used for blogging also doubles as a content management system that allows you to give customers the most up-to-date information on your website.

A blog can help with the SEO of your website
Finally, using blog postings to update your website will cost you nothing (unlike using a web designer) and will boost your search engine rankings as websites that are updated regularly are ranked higher than those that aren’t.

Do you want a unique blog template that compliments your business branding?
We have installed WordPress blogs and designed bespoke templates for many of our customers. We can get your blog up and running in just a few days and we are happy to show you how to begin, as well as upload photographs, video clips and create links to other websites.

Do you want to know how to integrate your blog with your main web pages, your Twitter account, Facebook page and any other networking websites you use? We have the answers. Call Create Design Studio today on 01962 737989 to get started.

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