We were asked by Systematic Innovation to design a promotional flyer for their latest training event. The double-sided A5 flyer will visually stand out from other pieces of posted marketing material with it’s vivid blue colourscheme.

Create Design Studio provide graphic design and website services, we also set up blogs and make great PowerPoint presentations. If you’d like us to help you with your next project please call David on 01420 549637.

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1. Know your target audience, knowing this will help you to identify topics to write about and how to brief a graphic designer on the look & feel of your site.
2. Understand your audience’s motivation when buying from you, the service or product you offer may not be the ultimate benefit. 99% of our customers commission work us because they want to increase sales. We use this fact to help differentiate ourselves from our competition by talking about marketing and finding new customers.
3. Your web page content must be:
   Correct – so it will be believed
   Concise – so it will be read
   Clear – so it will be understood
   Compelling – so it will be acted upon.
4. Keep your website up to date, there is no bigger turn off for potential client than to see obviously out of date information. It is question of confidence and it sows the seed of doubt.
5. Good quality images, really important if you are selling products. A poor photo of your product could hide important detail from a potential customer that could turn out to be the deal breaker. If you are service based business good quality images set the right tone and create a favourable impression of your business. If you cannot run to the cost of a professional photographer use library images, these need not be expensive or chessy.
6. Simple navigation is the key to getting visitors to look around your site, be consistent with the positioning of menus and the grouping of content.
7. Don’t throw the kitchen sink at your site, too many straplines and special offers and boxes and links to click on will confuse and if that happens your visitors will look elsewhere.
8. Have clear calls to action, if you want potential customers to phone then tell them using phrases such as “Call now for a free quotation”. Once they are interested in your business don’t leave them hanging, tell them what to do next.
9. On your email enquiry/contact form ask for the absolute minimum amount of information, which I would suggest would be their name, email and/or phone number. This limited amount of information is enough to start a conversation. If you make it too complicated visitors won’t bother or if you ask for too much information they will start to question your motives.
10. You must market your website, there is no point in having the world’s most exciting and superbly crafted site if no one knows of it exists. There are lots of ways to market your website such as  Google Adwords, SEO, Banner Adverts, Twitter, Press Releases the list goes on and on. At this point refer back to my first point, successfully identifying your target audience will give you a steer on which marketing method(s) to use.

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