Getting the most from your designer is essential to ensure that your project gets the right style. Here are some tips to make the design process as simple as possible:

Articulating what you want as clearly as possible will help the designer to understand what you want the finished item to achieve. Take examples of similar items that you like (or ones you dislike, it all helps). If you can point in a direction of style or mood you want it willl help provide your designer with a full brief for your project.

One recent project at Create Design Studio illustrated this point well, our client came in and explained all about what his business does in order for a logo design to be prepared. The first logo designs we sent were all unsuitable because we’d focused on a much broader view of what the company does (investments) when our client wanted the logo to represent a more specific aspect (property in Europe). Once we ironed out our misunderstanding and refocused the logo design brief our next set of ideas were just the ticket.

Knowing what you want the item to achieve will help point your designer in the right direction. Do you want to improve brand recognition, increase sales, find new customers or launch a new service? Each aim may require a different design approach so being clear about what the piece will do helps your designer to make the design as effective as possible.

If you have a strong preference for colours take some swatches along (these can be anything from fabric to paint swatches). Don’t overlook including colours from your corparate branding to make sure your final item fits in with all the other marketing materials you use for your business.

Try to keep an open mind on the final design of the item, showing your designer styles you like is helpful but giving your designer space to bring their own ideas to the party could provide you with an even better solution.

Stay in touch with your designer. Communication is key to a successful project, don’t be afraid to discuss anything you are unsure about, things you dislike about the design or (hopefully) the things you really love about it. Once your preferences are known the process can move on to the next stage, production of final designs, sending files to a printer or making a website live.

Create Design Studio provide design services for the production of printed marketing materials and websites.
Contact us today for a free consultation, please call 01962 737989 and speak to David Woodroofe.

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Promoting a new business, where do you start?

1. Business Cards and headed paper
Personal and professional, these are the foundation of your business and should carry all your contact details.

2. Use your invoices to sell
Put details of special offers and package deals on your invoices. When customers have already bought from you it is easier to make extra sales.

3. Your website could sell for your company 24/7
Love your website, update it regularly and detail what you do and your offer to customers. It’s available all the time, unlike you!

4. Flyers, leaflets and brochures
Printed materials are great for direct mail, handing out at exhibitions and networking events to promote
your company.

5. Social networking websites
Put links to your blog, website and Facebook profile on micro-blogging site Twitter so your followers can keep in touch with you.

6. Ask for testimonials
Showing how you have helped other customers provides authenticity for your services. Display them so that others can read them on your website and in marketing materials.

7. Keep in touch
Whether you choose to send out printed newsletters or leaflets or use an email contact system, keeping in touch reminds customers that you are ready to take their order.

8. Define what you offer
Telling customers exactly what your offer to them is and why it benefits them makes your offer clear and easy to communicate and understand.

9. Make them an offer they can’t refuse
Put it on everything you send out: your website, blog, business cards, email signature, invoices and any other promotional materials.

10. Find a local networking group to join.
Finding other local businesses can help you find suppliers, raise your business profile locally and get new customers.

What next? call 01962 737989 or email studio@createdesignstudio.co.uk for a free consultation.

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