Use your business stationery as a promotional tool, from the Create Design Studio book
Your business probably already sends out paperwork to clients every day that could become part of your marketing strategy and because it’s already being sent your costs remain unaffected.
Business cards should have all the traditional contact details on them but many have blank areas or the rear left blank when it could be used to promote your business. Use the space on the back of your business cards to display product photos, show client testimonials, list your services, detail special offers, link to your email newsletter or write a short description of what your business can do for your customers.
When you have the details of your customer to send them information directly, writing to them on letterheaded paper is a great way to get your company branding noticed. Include all your contact details on the letterhead in a prominent place and if you have space in the letter include a testimonial, promote your website or your email newsletter and include a special offer to tempt the customer into making contact again. Include a business card with your letter or include some other promotional literature. The envelope you send the letter in can also be used to carry your logo, your company strap-line and other information like your opening hours, your website address and your phone number.
Compliments slips are ideal for inclusion with customer orders, letters and invoices. Include all your contact details and links to your website and blog to keep these details at the fingertips of your customers. Including a handwritten message that is personally addressed to your customer will help to show them that their custom is appreciated.
Once a customer has made a successful purchase from you they are more likely to make a repeat purchase. Online retailers often send order conformation emails to customers showcasing other items they might like to purchase next time or including a special offer they can use with their next order. Invoices on paper can be used for promotion of your website, blog or to include special offers for a customer’s next purchase. Try these ideas on your next set of invoices.
This blogpost is an exerpt from the first Create Design Studio book on creating websites. If you would like to read more visit our website at: www.iwanttobeawebdesigner.com and download a chapter from the book FREE!
Create Design Studio provide graphic design and website services, we also set up blogs and make great PowerPoint presentations. If you’d like us to help you with your next project please call David on 01420 549637.
