Flyers are a versatile way to promote whatever your business does. Here are a few ideas on planning and using flyers as part of the marketing activities for your organisation.
Planning your flyer
What do you want to promote? If you offer several services you could aim to promote just one or two, or use the flyer to include a complete list and include website details so that customers can find out details about the one they are interested in. Similarly with products would you prefer to promote just your bestseller or a whole range of the stock you offer?
Include ways for interested customers to get in touch by phone, email and if you have a shop include the opening hours and address.
Your flyer should include your logo and be designed with your corporate branding in mind so it fits in with the other marketing materials and business stationery you use. Keeping everything you send out consistent helps to build up recognition of your brand with customers. Customers are not likely to buy from you the first time they see your logo and read your flyer or advert, it can take repeated sightings of your brand before they may check your website or make direct contact. Be prepared to send out marketing pieces like your flyer on a regular basis as it’s the best way to get your message in front of potential customers. Including high quality photographs and ensuring that text is well written and checked for spelling and grammer will ensure your flyer has a professional look that will impress people who receive it. Making a good impression every time they receive your marketing pieces is important and backs up your company branding.
Using your flyers
You could hand out flyers at exhibitions and these work well combined with show special offers or order forms that can be filled out and sent in after the show ends. In a similar way try handing out flyers at networking events instead of business cards to give yourself more space to describe what you do or to add pictures of your products or services. A memorable image on your flyers can help you make a bigger impression on those you meet while networking.
Post out your flyers to your customer database as part of your calendar of planned marketing activities. Making a regular habit of communicating with customers can help to put your contact details under their noses and increase the chances of them getting in touch when they are ready to buy. Don’t forget to make the most of every letter you send out, there is nothing stopping you from promoting your products and services in your invoices and letters.
You could distribute your flyers in your target area by paying to have them delivered withthe local free paper or by hand. For companies that offer domestic services like kitchen replacment targeting certain areas could be the best way to narrow down the search for the customers most likely to be interested in your offer. Alternatively if your company does busines-to-business services try targeting leaflet distribution at local business parks and industrial units.
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