1. Optimise your website for the search engines
This ensures you are found by the most appropriate customers searching for specific terms on search engines like Google.

2. Make sure your website is easy to use
If customers can’t find what they want they will leave. Test your website, look at your competitors efforts and have a sitemap. Try our MOT for websites service if you don’t know where to begin.

3. Tell customers what to do
Use conditional statements to move visitors from the information stage to taking action. Tell them who to call, how to get more info, where to email and how to pay.

4. Make it relevant
There is no substitute for relevant information on your website. Relevant to: your product, your service, your industry sector, your customer, their demographic and their needs.

5. Visible contact details
Place this information on the header of the website, on every page, to ensure it will be seen first when a page downloads. If visitors can find it, they can use it.

6. Testimonials
Showing how you have helped other customers provides authenticity for your services. Collect testimonials from customers and ask for their feedback on how your businessperformed.

7. Offer something of value
Free “How to Guides”, ‘Top Tips’, “White Papers” on your website encourage your visitors to part with their contact details or to subscribe to your newsletter.

8. Install Google Analytics
Is a free tool from Google that will record information about how visitors use your website to help you refine your keywords and find out where your website visitors come from.

9. Get a great image
Poor quality images can be worse than no images in that they create a poor first impression for visitors to the site. Try photo stock libraries for inexpensive imagery.

10. Make it easy to buy from you, tell your visitors how
Give clear instructions on how to order, who to call, where the form is located and how to send it: online, email or fax. Tell them what options they can use to pay you and when their order should arrive.

What next? call 01962 737989 or email studio@createdesignstudio.co.uk for a free consultation.

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Simply explained, Meta Tags are part of the HTML code of a web page that imparts information about the siad web page to web browsers such as, Explorer and Firefox, as well as to search engines.

If you are building a website or own a website the three really important Meta Tags that will help get your website found are, the Meta Page Title, Keywords and the Meta Description.

The Meta Page Title appears in the bar at the top of a browser window, in the case of Microsoft Explorer it is the text that appears immediately before the wording in the blue bar which says Microsoft Explorer. Most search engines place a lot of importance on this title when ranking web pages, so you should ensure that you have a unique title for each of your web pages and they that it contains your top search phrase for that page.

The Meta Description, is as it sounds, a description of what that particular web page is about. It is also the text that many search engines use to describe your web page in their search results. Again this is an important Tag that can help get your website found. Like the Title Tag most search engines do read these descriptions and put a lot of importance on them.

Meta Descriptions should also be written with real people in mind, as a well written Meta Description can attract people to click on your site when faced with dozens of listings on a results page, even if you are listed towards the bottom of a page.

The Keyword Tag started life as the place to put all the phrases that you wanted your website to be found by, however many website owners found that they could out smart the search engines using them, most search engines no longer pay much attention to them. However some do use them and most will check to see if they have been included, so it is important to use them.

Most web users type in phrases into search engines rather than single words, so you are best advised to use key phrases rather than single words. If you are in a very competitive area you many also want to consider using common mis-spellings as away of avoiding the competition but still attract a reasonable amount of traffic to your site.

Having said all of the above, unless you write web pages about the things you want to get found for the above advice is of limited help.

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