How to Plan a Website
Listed below are some of the basic points that, in our experience, can so easily be overlooked in the rush to produce a website. A website has to be more than an advert and should be more than an online brochure, it needs to be part of your company's overall business plan if it is to work effectively.
- Define the business objectives of the website.
- Ask yourself how will you evaluate the effectiveness of your website?
- Define your target audience.
- Understand their 'pain' and the barriers they may face when conidering purchasing your products or services.
- Canvas selected customers to ascertain their requirements from your website.
- What are competitors' websites offering?
- What are competitors' websites NOT offering?
- Make sure you have clear office procedures to deal with e-mail enquiries on a day to day basis?
- Who will have absolute power over the content published on your website?
- Who will write the material to update your website?
- If you intend to publish updates yourself, do you have the skills and time?
- How will you promote and market your website?
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