Photo credit: melissa.barrausme / Foter / CC BY-SA
Ofcom has recently reported that Smartphones have edged ahead of laptops for the first time as the preferred devices for connecting online in the UK.
Here is what should you do if your website is not Smartphone friendly.
First off don’t believe the “hype” that your website must be Smartphone friendly otherwise you won’t get any business. Depending on your target market it may not be a commercial necessity for your website to be Smartphone friendly.
At Create Design Studio two of our customers operate in very different marketplaces, one is a clinic and is very much a B2C business with over 60% of their website visitors using a mobile device to access their website. Customer number two is B2B industrial machinery distributor, in the last 5 years the number of their website visitors using a mobile device has only risen from 2% to less than 4%.
The reason for the big disparity between these two website audiences is very simple. People using the web on behalf of their business/employment will in the majority of cases be doing this during office hours on company equipment, namely a desktop PC or laptop. Whereas the clinic’s audience are accessing the web away from their work environment, on the train or at home in front of the telly and the most convenient device for them to use is a Smartphone.
But you don’t have to rely on gut feel or intuition to decide whether or not to invest in making your website Smartphone friendly. If your website uses Google Analytics information about what types of devices and operating systems your website visitors are using is being recorded. Google Analytics will give you a complete breakdown so you can clearly see if investing in making your website Smartphone can be commercially justified.
If you need help with your Google Analytics in order to find this information or you would like to know if your website is smartphone friendly then please call me on 01420 549637 or email at [email protected]